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How One Business Owner is Fighting Yelp in the Most Unconventional Way Possible

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b2ap3_thumbnail_are_review_sites_good_400.jpgOne California restaurant owner has recently taken on an interesting marketing strategy that goes against all conventional wisdom. Co-owner David Cerretini of the Italian restaurant Botto Bistro tells his strategy to USA Today, "I want to be the worst restaurant in the San Francisco area!" Strangely enough, his approach seems to be working.


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